DISCOVERBUILDGO-TO-MARKET
YOURINNOVATION
DELIVERYSTUDIO
DELIVERYSTUDIO
AI technology experts helping elite law firms design, build and deliver exceptional client experiences
LEGALTECH
+ AI
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Meet Purple
Tired of vendors bombarding you with AI products you don't need? See how we're helping law firms transform their approach to legal AI
Law Firms Are Changing
The future of legal services will not look like they do today. The productisation of law is underway, and the most ambitious firms are already leading that conversation.
46%
of top-100 law firms say keeping up with tech change is a major concern for their partnership
50%
of law firm leaders rank AI implementation as their top strategic priority
79%
of new tech initiatives in large firms fail to achieve wide adoption and robust ROI
How We Deliver Innovation
Our 3-stage framework accelerates your firm's innovation journey from idea to implementation
DISCOVER
We help you understand what your clients really need and find the biggest opportunities to make their lives easier.
BUILD
We prototype and build your idea into a full solution that's ready for your team and clients to use every day.
GO-TO-MARKET
We help you launch, train your team, and make sure your new solution delivers real value from day one.
Proven Results
See how we're working to deliver exceptional client experiences and competitive advantage
Banking & Finance
Facility Covenant Monitoring
Pain Point: Banking teams are tracking hundreds of facilities in spreadsheets and emails, with key dates scattered across personal calendars.
Solution: Centralises portfolio monitoring with automated covenant testing and risk flagging.
Why Purple?
We're not your typical tech consultancy
Law Informed, Product Focused
We speak law, not just tech. Our team of ex-lawyers and technologists knows what works and how to de-risk innovation.
Aligned Incentives
Your interests = our interests. We're independent with no VC agenda - our only goal is building what's right for your firm.
End-to-End Delivery
From strategy to implementation. We don't just consult - we build, ship, and ensure adoption with your teams.
The Purple Team
Three founders, decades of expertise, one mission
DOM CONTE
Head of Product
One of the UK's leading AI legaltech product designers with 7 years of delivering highly successful products, and a former senior lawyer
TIM PULLAN
Head of Strategy
Founder of ThoughtRiver and AI venture builder in legaltech for over 10 years, former partner in leading law firms across the UK and Asia
DMITRY SELIVANOV
Head of AI
AI expert with deep machine learning experience and a track record of building production-grade legal AI systems
Ready to Accelerate your law firm's innovation?
Let's discuss how we can help you build the future of legal services